Apple is WRONG About Xbox Game Streaming

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Microsoft has accused Apple of refusing to allow their upcoming Xbox Game Pass Ultimate service onto the iPhone and iPad App Stores.

If you’re not familiar with it, Xbox Game Pass Ultimate, formerly Project xCloud, promises to let you stream over 100 Xbox games to your phone or tablet for $15 a month.

Essentially, to be the Netflix or Spotify — the TV+ or Apple Music — of games. All you can play with just one monthly price to pay.

And Microsoft isn’t the only company pushing a service like this. Far from it. Google, Nvidia, Facebook — basically everyone in games is getting into or wants to get into… this game.

And Apple’s having none-of-it, not on the iOS App Store at least.

And it’s seriously enraged Microsoft… and a lot of iPhone and iPad users who also want them some Xbox on iOS.

So, what’s going on?




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Apple’s statement to Business Insider:

“Our customers enjoy great apps and games from millions of developers, and gaming services can absolutely launch on the App Store as long as they follow the same set of guidelines applicable to all developers, including submitting games individually for review, and appearing in charts and search,” Apple said in a statement to Business Insider. “In addition to the App Store, developers can choose to reach all iPhone and iPad users over the web through Safari and other browsers on the App Store.”

Microsoft statement to The Verge:

“Our testing period for the Project xCloud preview app for iOS has expired. Unfortunately, we do not have a path to bring our vision of cloud gaming with Xbox Game Pass Ultimate to gamers on iOS via the Apple App Store. Apple stands alone as the only general purpose platform to deny consumers from cloud gaming and game subscription services like Xbox Game Pass. And it consistently treats gaming apps differently, applying more lenient rules to non-gaming apps even when they include interactive content. All games available in the Xbox Game Pass catalog are rated for content by independent industry ratings bodies such as the ESRB and regional equivalents. We are committed to finding a path to bring cloud gaming with Xbox Game Pass Ultimate to the iOS platform. We believe that the customer should be at the heart of the gaming experience and gamers tell us they want to play, connect and share anywhere, no matter where they are. We agree.”

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  1. Unlucky timing, bought an iPhone 11 just like 1 or 2 months ago🤦‍♂️.

  2. Honestly I don’t care for Apple arcade at all. I was with Apple for 10 years and probably spent no more than 20$ on them because their games are trash. The only games I play on apple is clash of clans and Royale. If they don’t fix their issue with Microsoft fast. I’m leaving them ASAP and going to get me a android note

  3. To think I was going to get me a Apple tablet too. This couldn’t happen at a better time for me.

  4. Grreat you just don't buy it set it done and done. No more. You end up paying for month to month because you cannot keep the games, and you must keep paying monthly? So of the game is 60$ it would be 15/ month so for 4 months I'd pretty much should own the game but I don't so of you stop the service; you lose the game. Plus since it's a streaming service does that mean you need a constant internet stream? Or can you play it offline? How's latency and game play since it's not running from the console but the cloud? So pretty much can only play with near perfect internet speeds? I'm Curious!

  5. Gaming was never really their forte anyway. What, they think Apple Arcade is doing anything. I can't even name one game there. So I guess they are going to fight the entire game industry to prove what?!

  6. Apple is probably digging in their heels on this because it’s a HUGE threat to Apple Arcade

  7. All my friends talk shit to me for having an android now i can play xbox on my phone in front of their dumbass faces

  8. Apple: If we do really good we could maybe get TES6.
    Apple fanboys: That would be great.
    Microsoft: Hey Zenimax we are going to buy you and all your IPs OK
    Zenimax: OK I guess bu…
    Microsoft: We now own you. If you want TES6 Apple then you have to let people use Xbox Game Pass with out going to your App store. HAHAHAHAHA.
    Apple: Shocked Pikachu.

  9. I just order the apple watch to go along with my iphone and now iam thinking about that Note Android phone 😩😩😩😩😩

  10. I believe this is more of an example of apple's monopoly than the fortinite debacle. This pisses me off.

  11. The money angle here is simple

    If you play xcloud games you are not likely gona play mobile games and buy the mobile ap purchases

    The customers will slowly move away from apps tp streamed games and since the games are crossplatform and progress you dont need to buy anything inside the gamepass app

    Apple would slowly but oh so steadily see app revenue from mobile games shirink

    This is what i believe is the main reason why apple wants to make services like gamepass insanely hard to get onto their platform

  12. So basically what your saying is,apple doesn’t trust Microsoft?

  13. Lets be honest apple knows apps are essential for a system to survive. It’s probably something to do with data collection more than other things. Apple wants to be able to index and review things that access to what consumers play on xcloud in a way and it’s valuable to Microsoft. If apple asks the same data from netflix they would leave too. Apple can do what they want their platform , so can Microsoft and so can consumers choose their platform.

  14. I don’t play Apple games on my iPad are iPhone I was looking forward to playing xcloud on my iPhone so Apple screwed me over lol

  15. Not sure if I agreed with your view on this one. iPhone is a general computing device. Xbox is no where close to be consider that. The types of application available for iOS for iPhone and iPad shows it is a general purposes device. Where as Xbox does not have the same level of openness. Until Xbox do have the same level of application, then you can't really compare.

  16. The only person in the world who can explain why it's not on iOS THANK YOU 🙏🏿

  17. Maybe Apple has secret plans to create a game streaming service as well perhaps just a thought. I'm an android smart phone guy but didn't they have apple tv or something?

  18. The fact is, if Apple allowed Xbox cloud gaming on their devices then no one would buy Apple Arcade or very little, I understand Apples strategy and i respect it, but Microsoft and Google has made a very right move, where they will win several Apple customers.👌🏼👏🏻 But i must say this: "Apple hate gamers" ✅

  19. Owning only Apple phones I for one is so pissed off that Apple are doing this. Apple are going to loose a huge amount of iOS users. I will be one of them.

  20. Apple lost another customer here. Already limited by their need to tell me what I can use. Xcloud is the next step in gaming and something most gamers wanted for years not missing out because apple doesn’t give a shot about its consumer

  21. Nice analysis. I'd say a phone isn't a gaming console and Apple should chill out and allow game streaming. If you're a gamer, don't buy an Apple.

  22. The downfall of every company is thinking they can do what they like and customers will always take it… but there comes a time with every company when the customer just says no more and go elsewhere. This won’t bring down apple buts it another huge crack that will continue to grow.

  23. I think you're right about the apple game streaming service, though I don't agree it will compete, well, maybe very far behind from the competition

  24. There is a big difference between the play/pause intractability of movies and tv shows and the many inputs of a game — a game's interactions changes the game; the play/pause, volume, even resolution control doesn't change the video, it only changes the viewing experience (better quality video, or higher/lower volume, or to pause something real quick until you come back).

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