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Microsoft has accused Apple of refusing to allow their upcoming Xbox Game Pass Ultimate service onto the iPhone and iPad App Stores.
If you’re not familiar with it, Xbox Game Pass Ultimate, formerly Project xCloud, promises to let you stream over 100 Xbox games to your phone or tablet for $15 a month.
Essentially, to be the Netflix or Spotify — the TV+ or Apple Music — of games. All you can play with just one monthly price to pay.
And Microsoft isn’t the only company pushing a service like this. Far from it. Google, Nvidia, Facebook — basically everyone in games is getting into or wants to get into… this game.
And Apple’s having none-of-it, not on the iOS App Store at least.
And it’s seriously enraged Microsoft… and a lot of iPhone and iPad users who also want them some Xbox on iOS.
So, what’s going on?
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Apple’s statement to Business Insider:
“Our customers enjoy great apps and games from millions of developers, and gaming services can absolutely launch on the App Store as long as they follow the same set of guidelines applicable to all developers, including submitting games individually for review, and appearing in charts and search,” Apple said in a statement to Business Insider. “In addition to the App Store, developers can choose to reach all iPhone and iPad users over the web through Safari and other browsers on the App Store.”
Microsoft statement to The Verge:
“Our testing period for the Project xCloud preview app for iOS has expired. Unfortunately, we do not have a path to bring our vision of cloud gaming with Xbox Game Pass Ultimate to gamers on iOS via the Apple App Store. Apple stands alone as the only general purpose platform to deny consumers from cloud gaming and game subscription services like Xbox Game Pass. And it consistently treats gaming apps differently, applying more lenient rules to non-gaming apps even when they include interactive content. All games available in the Xbox Game Pass catalog are rated for content by independent industry ratings bodies such as the ESRB and regional equivalents. We are committed to finding a path to bring cloud gaming with Xbox Game Pass Ultimate to the iOS platform. We believe that the customer should be at the heart of the gaming experience and gamers tell us they want to play, connect and share anywhere, no matter where they are. We agree.”
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