Babies’ brains don’t work quite the same as adults. There is so much going on in this new world that their brains can become completely overwhelmed. High contrast shapes and patterns provide the baby with something simple and engaging to focus on, and in this focus – or intense concentration – they can allow their minds to rest. High contrast shapes may appear odd or even a little boring to adults, but they are designed to hold babies’ attention and the results from them is breathtaking.
Researchers have repeatedly shown that newborns prefer to look at black and white geometric shapes, rather than bright colors or pastels.
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